The average sales professional drives about 25,000 miles per year. This means that, allowing for traffic, the average salesperson sits behind the wheel about 1,000 hours per year. This is the equivalent of six months of fortyhour weeks, or two university semesters. The University of California released a study recently that showed that you can get the equivalent of a full-time University education each year just by listening to educa tional audio programs as you drive from place to place.
From this day forward, turn your car into a “classroom on wheels.” As Zig Ziglar says, “Enroll in Automobile University and attend full time for the rest of your career.” By turning your car into a “learning machine,” you will be amazed at the enormous number of great ideas you will hear each week, each month, and each year.
A good audio learning program contains the best ideas of ten, twenty, and even fifty books. To buy and read these books would cost you hundreds of dollars and take hun dreds of hours. Instead, you can get the distilled essence of the best thinkers in your field by simply listening to audio programs as you drive around. Not only that, you can stop the audio program when you come to a particularly good idea and take some time to think about how you could use it in your sales work. You can repeat an audio program and listen to it several times. By listening to such programs, you keep your mind awake and alert throughout the sales day. Like a star athlete, when you arrive to call on a prospect, you will be attentive and prepared to perform at your best.